Last connection of the user to browse the website and use its different options or services. They will never be used to collect information in order to show you personalized advertising. A user identifier per session, the date and time of the user’s last connection and the parameters necessary to navigate between the company website and that of individuals.
They are used to analyze the browsing habits of users, with the aim of optimizing the functionalities and technical and operational maintenance of the website and guaranteeing the best possible service. They will never be used to display personalized advertisements, or to remember user preferences beyond the session. Technological profile of the device, origin of access to the web, browsing activity and search terms used.
They are those that allow the storage of information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific user profile. In this way, they are used to personalize the advertising campaigns that are adjusted to the user’s preferences.
Among other data, the language in which the web was accessed and the application loaded and, when playing a video, the volume option or the resolution selected by the user. They allow us to specify or customize some characteristics of the general user options on the website. Specifically, the language preferred by the user, the type of browser through which it is accessed or the volume options in the videos preferred by the user.
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